Commercialization Workshops

Commercialization Workshops

The Office of Business Development’s commercialization workshops are open to members of the Purdue community who are either interested in or pursuing the commercialization of new technology or the establishment of a startup company. These workshops and conferences are intended to provide the practical knowledge necessary to protect intellectual property, secure venture capital, and otherwise successfully launch a new venture.


Upcoming Events

Key Drivers of Reimbursement Strategy Development and Planning for Medical Devices

Tuesday, April 13, 2010, 10:00AM - 11:00AM
Burton Morgan Center for Entrepreneurship
Discovery Park, Purdue University
West Lafayette, IN
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Presenter: Susan Rowinski, MSE
                Director, Reimbursement Access Programs
                Quorum Consulting Inc. (San Francisco, CA)
               
The presentation has two objectives. The first is to describe the key strategic decisions that will define the scope of your reimbursement plan. What are these decisions and why are they relevant will be discussed.

After laying the strategic groundwork the next step will be to apply them into a planning framework.  This is the presentation's second objective, to show how and when to begin reimbursement planning.  The presentation will include a reimbursement planning model that is based on three specific phases of the product development cycle.  These phases are; Safety and Feasibility, Pivotal Trial and Commercial.  During this part of the presentation, the emphasis will be on the Safety and Feasibility phase because it is the most important of the three phases. 

Commencing your reimbursement planning process early in the product development cycle, such as during the phase 1 trial (safety and feasibility study), will help you to outline the scope of your reimbursement plan, understand the resources and budget necessary to support your plan and may improve the probability of obtaining payer approvals, after FDA market release 

If you would like to speak to Ms. Rowinski before the April 13 presentation, she can be contacted at (650) 678-4145.

The presentation is open to Purdue faculty, students and staff and collaborators in the community. The workshop, which runs from 10 a.m. to 11 a.m. is free.

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